The oceans have always been a mystery to mankind, appearing vast, strong and resilient. This misconception leads to the belief that the oceans will always be teeming with life and makes it difficult to fathom that once-bountiful ocean life is fading fast. Unlike terrestrial atrocities such as mass deforestation, loss of marine biodiversity is primarily out of sight, thus out of mind.
The statistics are an alarm bell and a call to action. To name a few . . .
How did such astounding statistics reach these levels without making headlines – without becoming a top public priority? It is a matter of “shifting baselines.”
A term described by marine biologist Dr. Daniel Pauly, “shifting baselines” means that each generation views a poorer natural world as the new “normal.” For example, our grandfathers will have seen larger numbers and varieties of marine life than our fathers witnessed. Our fathers, in turn, may have seen populations decrease during their own lifetimes, but may not realize the extent to which those populations have declined from levels witnessed by their ancestors. By our generation, populations and biodiversity have decreased significantly. These lower values become the new “normal” of our generation, and the baselines by which conservation goals are inaccurately set.
At Sea Shepherd Legal, we demand results far beyond ill-conceived conservation baselines. We are committed to turning the tide, reversing the statistics, and fully revitalizing marine wildlife populations and habitats. We have designed our programs and planned our campaigns to achieve those goals.
Stand at the helm with Sea Shepherd Legal as we Secure Justice for the Sea.